Kodak? Where did the name come from?
Graham, Harare Zimbabwe
- As legend goes Mr Eastman the founder asked his researchers to develop a name that could not be translated into any language....tada!!! Kodak
JG, Epsom surrey
- Made up as a universal brand name with no meaning but that would have the same pronunciation in any language that used the normal alphabet.
J Vagg, Beckenham UK
- The word "Kodak" was first registered as a trademark in 1888. There has been some fanciful speculation, from time to time, on how the name was originated. But the plain truth is that Eastman invented it out of thin air. He explained: "I devised the name myself. The letter "K" had been a favorite with me - it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with 'K.' The word 'Kodak' is the result." Kodak's distinctive yellow trade dress, which Eastman selected, is widely known throughout the world and is one of the company's more valued assets.
Stuart, London
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