Panic and rash decision-making: ex-Bud Light staff on one of the biggest boycotts in US histor
A partnership with the influencer Dylan Mulvaney prompted a backlash that tanked sales. Insiders condemn the companys response When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beers 40-year history. Its just old white men, says